Exclusive Town Centre opportunity for businesses

In 2025, the Parish of St Helier, the Government of Jersey, the Creative Island Partnership, and the Battle of Flowers launched the Town Takeover to encourage and support businesses in creating and installing creative, eye-catching floral or nature-inspired displays in their windows and shop fronts.

Following the success of the 2025 Town Takeover – which generated over 1,300 public votes, reports of increased footfall, conversion, and boosts in social media engagement – we are expanding the initiative.

Corporates are invited to work with and sponsor a local creative (such as a florist, community group, school, independent artist, or other) to design and deliver a high-quality floral or nature-inspired installation aligned with the 2026 Battle of Flowers float theme.

The static displays will make a visible contribution to the cultural life and vibrancy of St Helier during the summer, enabling corporates to participate in a much-loved community event whilst directly supporting local talent.

Act now! Only 5 spaces up for grabs to showcase your brand centre stage this summer:

A limited number of locations are available in high-traffic town areas: West Centre, Royal Square, Liberation Square, Don Street, and Charles Square. The sites will be awarded to the proposals that can demonstrate community engagement, creative spirit, and sustainability.

We encourage interested organisations to submit a competitive bid to secure exposure at the heart of one of Jersey’s iconic celebrations.

What’s involved?

Displays will need to:

• Be in place from Monday, 13^th July
• Remain in place until Sunday, 13^th September
• Pair with the theme of one of the 2026 Battle of Flowers floats
• Make use of durable materials and be secure enough to be able to remain in place for the 2 months (further guidance can be provided for the structure)
• Be creative – we’re looking for high-impact designs!

What do we need from you?

Details of your installation to include:

• What it will look like
• What it will be made of
• Who is building it
• Which float theme it will pair with
• A plan for maintaining it throughout the two months
• How it will be secured/ weighted down

Please include details on how you plan to incorporate your logo/ branding.

Applications must be submitted via email to [email protected] by Friday, 29th May. Decisions will be made by Friday, 5^th June.

Why get involved?

• Be part of a fantastic community project, attracting both islanders and visitors
• Increased social media engagement
• Prominent locations with high footfall
• A truly unique opportunity
• Support local creatives/ community
• Choose your own funding amount (we leave it completely up to you as to how much you would like to spend on creating your display; we just ask that it is impactful and secure)

2026 Battle of Flowers themes

Your application should focus on a specific theme that matches one of the 2026 Battle of Flowers floats.